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Launches at Boots in the UK.
July 25, 2019
By: TOM BRANNA
Editor
MAV Beauty Brands is taking Cake Beauty global. After recent launches in Mexico, Colombia, South Africa, Turkey and Russia, this month the brand launched at Boots, the UK's largest pharmacy-led health and beauty chain. “We are excited to bring Cake to the UK with Boots. Since Boots is the leader in the health and beauty category, introducing Cake Beauty in their premium lifestyle haircare segment is a perfect fit,” said Tim Bunch, president of MAV Beauty Brands. “We...
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